Graciously Assertive

How Becoming a Better Human Makes You a Better Leader

Yasmin Davidds, Foreword by Susan Rubio

May/2024, 256 Pages, HARDCOVER, 6 × 9 inches

ISBN-13: 9781640656994

From one of Hispanic magazine’s most influential Latinas, comes an empowering guide for businesswomen looking to become better communicators in their professional and personal lives.

Dr. Yasmin Davidds has spent most of her professional life empowering women leaders. In this new book, the award-winning entrepreneur, psychologist, speaker, and author continues her lifelong mission, offering helpful tools and strategies to people of all backgrounds looking to transform the way they communicate in the workplace. Breaking down what she refers to as a “Graciously Assertive” communication method, Dr. Davidds shares how being firm and direct—yet kind and respectful of the feelings and needs of others—enables professionals to flourish in their careers, as well as their personal lives.

An inspiring, compelling, and deeply informative guide designed by a businessperson for businesspeople, Graciously Assertive promises to help people everywhere learn how to hold a space for others and—in doing so—become more thoughtful and empathetic leaders.

YASMIN DAVIDDS is an entrepreneur, psychologist, and author. Her commitment to the empowerment and development of thousands of women leaders has won her recognition and acclaim from the U.S. Congress, the California State Senate and the California State Assembly. In addition to graduating from the University of Southern California (USC) with a degree in business entrepreneurship, Dr. Davidds has received a master’s degree in women studies and a doctorate degree in organizational psychology. She has been named one of the most influential Latinas by Hispanic magazine and in The Book of Latina Women. She lives in San Diego, California.

You May Also Like

Worth It and Wonderful

Caitlyn Scaggs$27.95

A Failure of Nerve in 52 Weeks

Edwin Friedman $19.95

Looking Forward, Looking Backward

Fredrica Harris Thompsett, editor$21.95

God Gave the Growth

Susan Brown Snook, Foreword by C. Andrew Doyle$34.95

Phyllis Tickle

Jon M. Sweeney$29.95



Lifelong Faith

John Roberto, Foreword by Lisa Kimball$26.95

The Faith Code

Terry Brisbane and Rusty Rueff $28.95